Setting Expectations

Want to sell wall art? Your potential clients need to know what to expect.
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The most common (and worst) mistake you can make when selling your work as wall art is to not properly set your clients’ expectations.

Without properly set expectations, selling your work will be difficult. Worse, it feels bait-and-switch-y.

This is where most photographers feel “salesy”, because their clients are surprised by their prices or their process when it finally comes time to purchase some products.

On the other hand, properly set expectations turn what normally would feel like sales into you working together with your client to get them the perfect products for their needs.

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We need to set expectations for:

  • The products we want our clients to purchase
  • The price at which they’ll purchase those products
  • The process we’ll use to sell them those products

And we want to set these expectations in, at least, these places:

  • On your website
  • On your blog
  • On social media
  • In your communications