Without properly set expectations, selling your work will be difficult. Worse, it feels bait-and-switch-y.
This is where most photographers feel “salesy”, because their clients are surprised by their prices or their process when it finally comes time to purchase some products.
On the other hand, properly set expectations turn what normally would feel like sales into you working together with your client to get them the perfect products for their needs.
We need to set expectations for:
And we want to set these expectations in, at least, these places: